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Our Team _
Joelle Chizmar
VP, Communications & Interactive Services
VP, Communications & Interactive Services

As an editor, writer, dabbler in design and avid eater, Joelle spends much of her time uncovering new ways to deliver food culture insights for business and consumers. With the Hartman Group for over 10 years, she can often be found roaming our offices with red pen in hand ready to give unsolicited editorial suggestions. When not pushing pixels around or posting items on HartmanSalt, Joelle spends many evenings on the couch with her husband, each with their respective computers emailing each other.

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Melissa Abbott
Director, Culinary Trends
Director, Culinary Trends

Melissa has been fascinated with food culture since saving up for an Easy-Bake Oven at five years old, later making this a career by becoming a natural foods chef in the US and abroad and now the voice of HartmanSalt. Having written extensively on the subject of tasty indulgent eats as well as progressive health and wellness topics, Melissa looks to consumer culture for discovering meaningful trends, rather than the latest food fads. When not roving the aisles of grocery stores and chatting up producers at farmer’s markets, Melissa can be found fermenting delightful things for eating and drinking with her crafty husband, searching for restaurants/chefs that inspire, and scouring the Internet for new and noteworthy (and not so noteworthy) products.

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Jarrett Paschel, Ph.D.
VP, Strategy and Innovation
VP, Strategy and Innovation

Jarrett was immersed in the study (and consumption) of food and wine for nearly 20 years (that’s enough to qualify for a pension in the military!). Along the way he has written about these subjects as a restaurant critic, food and wine writer, wine educator and cultural theorist. He’s not afraid to defend humanity from the Slow Food Movement or, for that matter, anyone else who tries to make eating into a game or an ethos. Food is food. Wine is wine. Enjoy. Bottom line.

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Drew Zandonella-Stannard
Marketing and Social Media Specialist
Marketing and Social Media Specialist

As a writer, graphic designer and social-media type, Drew believes in the power of technology. Since launching her personal blog in 2002, Drew has scoured the web for all things trend worthy, exploring how changing online landscapes affect our relationship with the world around us. On any given evening Drew can be found frosting double-rainbow layer cakes, chilling Jell-O molds in the shape of turkeys and sculpting soft cheeses into footballs when the season calls for it. She aspires to one day win the Internet.

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About Us _

 

Who We Are

HartmanSalt dishes up the expertise of the Hartman Group, a leader in food and beverage insights. We bring you the latest in all things edible and drinkable to inspire and innovate. As leaders in primary consumer research, we have a full-time staff of multiple PhDs and analysts dedicated to understanding today's consumer. As marketers, chefs, culinary professionals, sociologists and anthropologists, we know how consumers live, shop and use brands, products and services within the contexts of real life.

So who are we?

  • We’re experts in the Culture of Food with over 20 years of innovative thinking and analysis
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  • Our analysis builds from a platform of quantitative and immersive qualitative information to understand the consumer’s current lifestyle and purchasing patterns
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  • We know consumer culture. We know how consumers live, shop and use brands, products and services within the contexts of real life. We specialize in understanding how consumer attitudes and behaviors lead to purchase
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  • We are a curious bunch who roam the nation’s supermarkets, engage with consumers, butchers, bakers and progressive pickle-makers, all to provide you with comprehensive insights through the lens of Food Culture
 

 

PRESS  

06.08.2011
"What’s hot in dairy? From rBST-free to water-buffalo milk"

Food Navigator

 

05.20.2011
"Here's a Subway-Style Map of the 'Greater Food Culture'"

Eater National

 

05.20.2011
"Greater Food Culture: Possibly the coolest graphic you'll see today"

San Francisco Chronicle

 

03.03.2011
"Smoke, duck fat and other 2011 food trends"

Restaurant News