Announcements
We'll be exploring categories from dairy and sweets to beverages and meats in our Summer Webinar Seri…
HartmanSalt Food Culture Trends Trek Menu
Trend Treks inform and inspire product development, design, marketing, brands, strategy, retail and product experiences. It helps you connect with consumers today - and tomorrow.
What do we mean by "culture"?
It ain't fine arts class. It's about the mechanics of everyday life. What can culture do for you?
- Culture forces the world of commerce to deal with the real world—as opposed to the simplified version that exists in minds, books and on white boards
- Culture rescues your brand, your product, your store or your business unit from the mundane world of commerce and elevates it to the enchanted experience of everyday life
- Culture forces us to unlearn what we think we know
- Culture is a place that is at once real and enchanted
- Culture is the primary tool that allows today’s marketer or brander to rise above the mundane fray of everyday commerce to a place that naturally resonates with real people (not consumers!) on their own terms
- To be part of real culture is to be iconic
- Culture is the underlying force behind how consumers eat, shop and live