Trend Treks inform and inspire product development, design, marketing, brands, strategy, retail and product experiences. It helps you connect with consumers today - and tomorrow.
Coke's new Freestyle fountain dispenser allows customers to create over 100 customized beverages. We took it for a spin and learned that with "maximum choice" comes a degree of responsibility. MORE»
The 3rd event in our summer webinar series explored beverage trends, ingredients and applications. From soda jerks & post-modern techniques to farm-to-glass ingredients, our presentation on the latest in all things drinkable has it all. MORE»
With consumers trading up and away for new products and brands that reflect their changing and evolving tastes, what can CPG brands do to remain relevant? We talk to three shoppers. MORE»
If you're not vegetarian or carnivore, what are you? The term "flexitarian" is catching on & vegetables are getting more respect from traditional chefs, where meat-based protein has historically taken center stage. MORE»
Contemporary food culture represents the sum total of values, ideas, practices, preparations, techniques, actors and everything else that allows us to make sense of the world of food. Our latest infographic plots today's relationships between people, places and things in our Greater Food Culture. MORE»
For all the food pyramids that exist, Americans simply do not eat according to a scientific formula. Join us as we explore these many varied guidelines & see what it all means. MORE»
Originally sugar was associated with taste profiles of the elite and sophisticated. But as the 20th century drew to a close, sugar began to conjure strongly negative associations, with obesity and weight gain, as well as processed and packaged foods and beverages. Currently sugar is the most loathed (and enjoyed!) demon in the health and wellness arena. MORE»
Over the past four years Nathan Myhrvold, Chris Young and Maxime Bilet have produced what many consider the most important food publication in history. Here's why it matters. MORE»
Raw food has gained popularity as progressive consumers continue to seek out pure, whole foods that promote healthy digestion and reconnect them to the earth. MORE»