Gluten-free. A fad or a trend?

While a number of people have made a very conscious decision to avoid gluten in their diets, a very small percentage of consumers have valid health reasons for doing so. What we saw in the case of low-carb tells us a few things about the long-term viability of gluten-free analogs as a successful product category. This HartmanSalt infographic begins to makes sense of the gluten-free maze.

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