We'll be exploring categories from dairy and sweets to beverages and meats in our Summer Webinar Seri…
Food Culture Immersion Option 4: The Signature Trek
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The Signature Trek includes:
Phase 1: Data mining of relevant Hartman intellectual capital and client’s category
Phase 2: Breakfast Presentation + Optional Tasting Menu
Phase 3: 2 + days Immersive Trend Trek in city/cities of client’s choosing with at least 2 Senior Analysts and up to 10 members* from client’s team. Includes retail excursion, tastings, on-the-go-analysis, and artifact gathering
Phase 4: Customized dinner by notable chef starting from $1,000
Phase 5: Ideation Session
Phase 6: Summary Presentation in a Power Point deck detailing key insights and implications gleaned from the trek and Ideation Session, including a supporting visual diary
We recommend the following cities based on accessibility to progressive food trends. However, we are happy to customize an Immersion in any location(s) of your choosing:
Starting from $35,000 plus travel and expenses for Hartman Group analysts and client team members
* additional client team members incurs added cost of $2,500 per person
Signature Trek: Overview
This Trek will consist of, but is not limited to, the following categories of experiences:
- Retail Immersions with focus on Food Culture pertaining to client’s brand/category at progressive food retailers
- Artifact collecting to assist in narrative construcion during Ideation Session
- Packaging analysis
- Food/beverage sampling in restaurants and on the street with Hartman Group analysts to provide insight behind
- ingredients and food preparation, as well as its place in Food Culture
- Meet producers of artisan and specialized food production
- Ancillary experiences
- Other experiences TBD
The goal of the Trek is to help us collaboratively identify the physical manifestation (retail settings, restaurants, experiences and products) of emerging ideas, threads and themes related to food culture, how they impact your brand/category, as well as guidelines for relevancy in the future.
Signature Trek: Tasting Experiences
In the past, we have partnered with a variety of restaurants and caterers to provide customized menus designed to demonstrate and highlight specific trends in food and beverages.
We suggest three potential options, all of which can be articulated further per ongoing dialogue between Hartman Group and client team members:
- A catered breakfast by a restaurant or organization with expertise in seminal food trends such as local, sustainable, seasonal, post modern, etc.
- A group visit to a leading-edge cocktail space (Rivera, Bazaar) to get a sense of what cocktail artists on the fringe are crafting—as well as what ingredients they are using.
- An evening meal featuring a tasting menu similarly designed to expose team members to specific trends in food culture. This dinner could be sited at a restaurant, or, alternately, catered at the same offsite facility utilized for the breakfast meeting. From past experience, we have found that the latter option’s added intimacy leads to more engaging dialogue and insight.
Signature Trek: Collaborative Rapid Ideation Session
Hartman Group and client team members will reconvene after the immersions for a collaborative work session.
We view this process as an opportunity for active co-creation in the generation of insights and potential platforms for exploration and innovation.
This session will give participants an opportunity to:
- Share experiences & Insights
- Explore physical and visual artifacts
- Evaluate hypotheses
- Develop actionable insights
- Explore platform opportunities
View More Trends Trek Options
Option 2: The Seattle Food Culture Trek
Option 3: The Signature Trek