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Candy's Swedish Makeover
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HI BROW: The Swedish inspired all-white Sockerbit in New York City’s West Village does not carry easily accessible candy, such as Twizzlers or Blow Pops. What they do carry are adventurous flavors, shapes and textures from the candy-loving culture of Sweden that the American palate is largely unfamiliar with, yet is increasingly intrigued by.
LO BROW: It appears America is ready for a candy overhaul. The line extensions of existing legacy brands (Coconut M&M’s, White Chocolate Kit Kats, to name a few) haven’t fully captured the imagination of America’s sweet tooth, nor have rows of cardboard boxes filled with commodity candy (not to mention the charming siding banner). It’s rather suggestive that we are a society of sugar fiends, preferring quantity over quality.
TAKE AWAY
From Japanese candy to Scandinavian sweets here at Sockerbit, today’s consumer gravitates towards more interesting global flavors driven by a desire for novelty and unique experience. Remember when candy was a special treat, rather than an everyday occurance? Not so special any longer when one can get a sweet Hershey’s treat at places where candy was not part of the original offerings from Office Depot to Lowe’s Home Improvement stores. The global flavors at Sockerbit as well as Uwajimaya Asian grocery chain are reminiscent of the special treat from our childhood, due in large part to flavors such as yuzu gummy’s and true Nordic forest berries, as that they are a bit less accessible.
HI BROW IMAGE: The bins at Sockerbit by CayDigestsNY.
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